What We Do

My Heroes – Live your Dream!

My Heroes is an exciting on-line concept which produces high quality, high value, personalised printed and digital products connecting children (via their parents) with their heroes in a unique way.

We are first to market with the concept and our mission is to inspire children to live their dreams and to feel a personal connection with their heroes across all sporting codes and the entertainment industry.

“Every Child should have a hero and someone they look up to, and through our unique concept we motivate and inspire children to aim high and achieve great things".

The My Heroes concept offers corporate companies tremendous sponsorship opportunities - each sports stakeholders and sponsors now have the ability to reach their target markets effectively and in a personalised way, through their association with our unique range of personalised products, marketing initiatives and “value added” attributes.

We are able to create revenue streams for all stakeholders and give each sport the ability to build “brick wall” strategies around keeping children involved, participating or playing their sport of choice, by personally connecting them with their chosen sporting Heroes.

We are also able to increase the profiles of the Athletes participating in My Heroes as well as the sport itself.

Due to our positive brand attributes, My Heroes has gained the support of each sport we have engaged, by way of accessing the sports intellectual property. Thus enabling us to leverage and penetrate deep within the sports “grass roots” and game development programs and therefore our own target markets.

My Heroes Unique Selling Points:

• We are an on-line business that is first to market with a unique range of personalised sporting products
• We are focused on reaching duel target markets: the children’s segment 4-14 year olds and a broad parents demographic the 29-54 year old segment
• We have a breadth of motivational, positive and inspiring brand attributes
• My Heroes positively reinforces key personal values and aspirations, it makes children feel better about themselves and connects them to those "warm feelings" that are the My Heroes brand - Live your dream!

The exclusive range of My Heroes products including, A3 & A4 prints, ‘life size’ growth charts, birthday cards and all occasion cards can be viewed by logging onto the My Heroes web site – www.myheroes.com.au

SEG Webcasting

SEG is extremely proud to have been the first to market in the world using a revolutionary platform to webcast sporting events via the internet.

With this internet capability, we are able to webcast live sports play which would not necessarily be seen on standard television networks, opening up a whole new audience for your sport or event – great for your sport, your sponsors, your supporters and the athletes participating.

SEG Webcasting opens up new opportunities to reach qualified and engaged target markets for your sponsors like never before and guarantees they hit their target market with every advertisement they place. Therefore, from your sports perspective, SEG Webcasting opens up new and additional revenue streams that previously did not exist.

SEG – Podcasts

Podcasting is special because we produce exciting and compelling audio content which is tailored specifically for your target audience.

We are experts in providing content which is relevant, topical and engaging. We can tailor your audio podcasts towards breaking news as it occurs and can also include interest and lifestyle areas which will extend your supporter base in the sport.

Podcasting, like webcasts opens up new and additional revenue streams for your sport.