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1. Protecting Your Privacy
We respect your privacy and are committed to complying with the requirements of the Privacy Act 1988 ("the Act") and the National Privacy Principles contained therein. Please read this document to learn more about our Privacy Policy, which sets out how we will collect, use, disclose and manage the personal information we collect about you.
2. About Us
At SEG we can tailor a unique sporting or corporate experience to your target market on a number of innovative levels through our unique My Heroes concept, our revolutionary webcasting capabilities, our compelling podcasts and our event management expertise.
3. Your Personal Information
Personal information is information from which it is possible to determine your identity. We may hold a variety of personal information about you, including your name, postal address, telephone number, email address, bank account and credit card details, and any username or password used by you to subscribe to purchase our products and services on or from our website.
If you choose not to provide your personal information to us, we may not be able to provide you with access to our Website or to the contents, products and services available on or from our Website.
4. How we collect your personal information
We collect personal information about you in a number of ways including:
a) directly from you, when you provide information by phone, email, online (eg on or via the Website) or in documents such as an application form;
b) from third parties such as our related companies and business partners including sporting organisations and sporting associations; and
c) from publicly available sources of information.
We also automatically collect personal information about you when you use and access our Website including such personal information as your IP address, cookie information and the page you have requested. This is described further in Part 5 "Collecting Personal Information on Our Website".
5. Collecting Personal Information on Our Website
When you visit our website, our systems may record certain information about your use of our Website to remember your preferences and to improve your experience of using that Website. We collect this information on our server logs from your browser.
We may also use "cookies" on our Website. Cookies are small text files that help a website to remember your preferences and improve your experience using that website. Using cookies is standard practice and most major websites use them.
In some cases, cookies may collect some personal information about you. We extend the same privacy protection to your personal information, whether gathered by cookies or not.
You may adjust your Internet browser to disable cookies or to warn you when cookies are being used. However, if you disable cookies, you may not be able to access certain areas of our Website or take advantage of the improved web site experience that cookies offer.
6. Passwords and Usernames
We may issue you with various usernames and/or passwords to allow you access to some of the content and information on our Website and to subscribe to purchase our products and services on or from our website.
While we will make every reasonable effort to ensure that your usernames and passwords are not disclosed to other people, you are ultimately responsible for maintaining the secrecy of your usernames and passwords and for ensuring that no one except you uses these usernames and passwords.
7. How we use your personal information
We may use your personal information in order to:
a) give you access to our Website and to allow you to subscribe to purchase our products and services on or from our website so we can provide you with the products and services you request;
b) research and develop new products and services, merchandise and special offers to be made available by us or by our related companies and business partners including Australian and International sporting associations and organisations;
c) gain an understanding of your information and communication needs in order for us to provide you with an improved website, with customised content, products and services;
d) administer and manage our Website and inform you of changes to our Website or to the content, products and services available on or from our Website;
We may also use your personal information to:
a) keep you informed of news and information relating to our products and services available on or from our Website, including by distributing newsletters, publications and other communications via various mediums; and
b) market our products and services and merchandise and special offers made available by us or by our related companies and business partners including various Australian and International sporting organisation and associations.
If you do not consent to any of the above uses, please contact us at the details provided at Part 12 "Contact Us".
8. When we disclose your personal information
For the purposes set out in Part 7 "How We Use Your Information", we may disclose your personal information to:
a) various Australian and International sporting associations and organisations involved in sport, sporting programs and initiatives;
b) our related companies or companies and business partners that we have engaged to carry out functions and activities on our behalf, credit providers for credit related purposes such as creditworthiness, credit rating, credit provision and financing;
c) our professional advisers, including accountants, auditors and lawyers; and
d) government and regulatory authorities and other organisations, as required or authorised by law
If you do not consent to any of the above disclosures, please contact us at the details provided at Part 12 "Contact Us".
9. Accuracy of Your Personal Information
We take all reasonable precautions to ensure that the personal information we collect, use and disclose is accurate, complete and up to date. However, we rely on the accuracy of the personal information as provided to us both directly and indirectly.
If you believe that the personal information we hold about you is inaccurate, incomplete or out of date, please contact us immediately and we will take all reasonable steps to ensure that it is corrected. We also recommended that you keep us up to date with changes to personal information such as your name or address. See Part 12 "How To Contact Us".
10. Accuracy of Your Personal Information
Subject to some exceptions provided by law, you have the right to access your personal information. If you would like to access the personal information that we hold about you, we require you to put your request in writing to us, for reasons of security.
If we do not allow you access to any part of the personal information we hold about you, we will provide you with reasons for the denial of access. We will not charge you for lodging a request to access the personal information we hold about you, but we may charge you for our reasonable costs in supplying you with access to this information.
11. Changes to our Privacy Policy
From time to time, we may need to change this Privacy Policy to reflect our changing business practices. We may change our Privacy Policy at any time by posting the changed Privacy Policy on our website www.sportsandentertainment.com.au and by posting a notice to users on the homepage of that website stating that a change has occurred.
12. How to contact us
If you have any questions in relation to our Privacy Policy you can write to our Privacy Officer at the address below or send an email to enquiries@sportsandentertainment.com.au.
Sports and Entertainment Group Pty Ltd
101 Palmer St
Richmond VIC 3121












